Online university marketing
\url{https://notes.typo3.org/p/T3EE-marketing}
* Search engine optimization (SEO)
* Search engine marketing (SEM)
* Content marketing
* Influencer marketing
* Content automation
* Campaign marketing
* E-commerce marketing
* Social media marketing
* E-mail direct marketing
* Display advertising
* E-books
* Optical disks
* Games
* Apps (Mobile devices)
**underlineWhat actions are you already doing on the university?underline**
* Newsletter
* Social Media
* WhatsApp Student Service (See \url{https://www.uni-hohenheim.de/en/whatsapp-student-advising} for an example)
* SEO
* SEM
* Campaign marketing
* Social Media
* Email marketing
* Display advertising
* Work with/Deliver content to study portals (e.g. www.was-studiere-ich.de (translation: what-should-i-study)
* Facebook
* Twitter
* University Blog
* Online Webinars Bachelor and Masterprograms
**underlineTarget groupsunderline**
* Students
* Prospective students
* Alumni
* Teachers
* Researchers
* Sponsors
* Potential Employees
* Local community, not directly connected with the university
* Press and media
* Public
**underlineChannelsunderline**
* Web
* Mail
* Chat
* Social Media
* E-Commerce
**underlineHow can a CMS help the online marketing?underline**
* Easy creation of different landing pages without managing duplicate content
* Content channels
* A/B Tests
* SEO Support
* Integration of external tools (Analytics etc) - Central reporting
* Multi channel content delivery
* Personalisation
* Integration Marketing Automation
*
**underlineWhat is already covered by TYPO3?underline**
* User Logins
* External Analytics (google, piwik)
*
**underlineWhich functionality should we add to TYPO3?underline**
* Context (Language, Countries, Age, Gender, Activity, Target, Product, Platform used, Situation)
* Identify: who is the customer?
* Track: what are they doing?
* Page: what web page are they on?
* Screen: what app screen are they on?
* Group: what account or organization are they part of?
* Alias: what was their past identity?
* see \url{https://segment.com/docs/spec/}
* Rules Engine that creates content based on Context and/or Categories
* Semantic Annotation, Microdata, Categories
* A/B tests
* Multi channel content delivery (push/pull) - Marketing automation
* Content channels (pull)
* SEO support
* Central reporting external tools
* Content deduplication function / canonical
*